Database Marketing Consulting - Database Marketing Consultants - Database Marketing Analysts

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Perry Drake's "Web Analytics" class taught within NYU's Digital Marketing Certification program was listed in August of 2011 by Time Out Magazine as one of the top four classes to take in the "online learning space." Click here to read what TONY had to say. Or to register for his class click here

Three of Perry Drake's NYU student teams from the Integrated Marketing Master's Degree program received word from Google in August '11 that they placed in the top 10% in the 2011 Google Challenge. Thousands of team participated from Universities around the world Click here to see more details about this challenge.. Last year, Perry had two teams that were semi-finalists and placed in the top 100.

Rhonda Knehans Drake discusses best practices regarding the protection of your audience data during a live webinar hosted by Target Marketing on March 8, 2011 Click here to download Rhondas presentation

Rhonda Knehans Drake presents at the Market Research Association dinner on February 16, 2011 in New York City on the marriage of social media and traditional customer data in what is called the "Next Generation Database." Click here to download this fantastic presentation

Perry Drake receives the "Award for Outstanding Service" on February 9, 2011 from NYU in appreciation for effective and continuing contributions to the goals and purposes of the School and University. Click here To read more about Perry's NYU academic achievements and courses offered

Perry Drake presents at the Direct Marketing Association luncheon In New York on June 17, 2010 on what every database marketer must know in order to be successful in this new digital era. Click here to download this presentation

Web Traffic Intelligence and Strategy
With the push to digital, most marketers have yet to establish proper web traffic reporting proceedures nor know what reports are key for decision making purposes. It is understandable. It is a new frontier with data everywhere. Information overload.

What are my online KPI’s? What reports should I be generating? How do I understand the importance of various visitor sources? What are my benchmarks internally and externally? What do my competitor's metrics look like? Is my competition participating in paid search and if so how extensively? Is my competition tracking their visitors and if so what software are they using? Is the quality of my traffic going up or down over time and does it vary by source or other demos?

Drake Direct can help you in answering all of these questions and getting you on the right track for monitoring your online business model. Bring us in to help you identify your KPIs, establish reporting procedures, determine appropriate benchmarks and let you understand you competitive landscape. We can also assist in establishing proper online testing protocols. It can be as simple as a one time consulting engagement or an ongoing monitoring process…whatever you require.

Take a look at our recent study of Facebook versus Google that was recently featured on "CNBC Street Signs".

Click Here to View Google Vs Facebook on CNBC

Database Analytics & Customer Targeting
Database Analytics is also a passion and skill at Drake Direct. Our strategic consulting services result from years of industry experience from some of the best database marketers and pioneers. We help our clients achieve the best and most profitable relationship with their customers both on and off line by customizing, creating and delivering customer information management systems. We provide support in the areas of database segmentation, customer segmentation, response models, renewal models, database clustering, data mining analysis, attrition models, conversion models, database analysis, retention models, payment models, acquisition models, campaign strategy and marketing test design.

Learn more about Drake Direct Database Consulting Services

Demystifying Databases
Thinking of building a database? The point at which you find yourself asking “Do we need a database” often comes up in companies that want to track and use customer information for marketing purposes. One main concern shared by most companies is “Will this database really achieve a profit?” Our approach to evaluating this need is holistic, examining everything from key profit drivers to database users and their respective needs. Important consideration is also given to reasons to build the database, as well as dashboards and other tools required for measuring success. See our approach, as well as common pitfalls to avoid when building a marketing database or data warehouse.

Demystifying Databases - Download the free Drake article now!

Training Excellence
Drake Direct is an expert in training marketing staff on best practices regarding database applications and usage. We have trained some of the largest organizations in database applications, test design and analysis techniques. We currently provide many training programs through New York University exclusively.

Learn more about Drake's database mining & web analytics training credentials

Achieving Success: A Publishing Case Study
On average, most magazines find that their subscribers renew at profitable rates. However, there is always room for optimization. Models can be leveraged among those subscriber segments which are underperforming compared to the average. In a subscription marketing business model, key segmentation variables are subscriber lifestage (number of contracts) and source (prior and original). For circulation marketers, it is imperative to understand both source and lifestage, not just source alone because gaining that first renewal is a huge step toward a long and profitable relationship with the subscriber.

Download FREE magazine whitepaper on renewal modeling opportunites