Analytics is both our passion and our skill at Drake Direct. Our strategic consulting services result from years of
industry experience.
We strive to exceed our clients' expectations by becoming intimate with thier existing business model and understanding their specific issues.
Then and only then do we develop an action plan to uniquely meet their needs and deliver profits.
Drake Direct's expertise includes:
Database modeling and segmentation
Maximizing acquisition strategy effectiveness
Monitoring key customer metrics both on and off line
Lifetime value analysis
Campaign management
Determination of key profit drivers
Maximizing all cross sell opportunities
Attrition management
Optimizing all marketing opportunities
Managing credit and risk
SEM Optimization
Drake Direct services some of the largest industries covering:
