Perry Drake of Drake Direct is interviewed by "Search Marketing Standard" magazine regarding the state of SEM education in major universities. To read this interview, click on the articles link below....................................................Drake Direct's latest presentation on Demystifying Databases can be seen by clicking on the presentations link below.
A/B Split Test - Sample Size Estimation - Confidence Interval Estimation - Multivariate Test - Drake Direct

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Download Plan-alyzer 3.0

Take the Guesswork Out of Planning and Analyzing
Your On and Off Line Marketing Tests!



The Plan-alyzer is a software package designed to allow direct marketers to easily analyze their on and off line A/B split and multivariate testing results in addition to doing sample size estimation using the sample size calculator. It assists a direct marketer in planning and analyzing tests using the confidence interval estimator. And, now the new Version 4.0 does even more than before!

With The Plan-alyzer 4.0 a direct marketer can:
  • Determine the appropriate sample sizes for your test and control panels.
  • Assess response rates, click through rates, average spend or pages viewed with statistical significance
  • Plan and assess smaller market research tests
  • Assess your online A/B split and multivariatre testing results

The Plan-alyzer 4.0 is compatible with Windows 95 and above (including Windows 2000 and Windows XP).
screen shot of Plan-alyzer at work



To download The Plan-alyzer 4.0 absolutely free-of-charge, simply provide your email address and click the "Download Software" bar below. Setup instructions will then be automatically sent to your email address provided.


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Drake Direct, 225 East 46th Street, Penthouse D, New York, NY 10017, Phone: (212) 759-1225 Fax: (212) 759-9756