Home About Drake Direct Products and Services Client Listing Speaking Engagements
Industry Articles Download Planalyzer NYU Affiliation Careers Contact Us
Training is Our Specialty at Drake Direct.


Perry D. Drake, Vice President, Drake Direct has taught at New York University, SCPS, School of Continuing and Professional Studies, Master of Science in Direct and Interactive Marketing program since Fall, 1998. Perry currently teachs a number of cutting edge classes in the field of integrated marketing including:
  • Database Managment, Mining and Modeling
  • Web Analytics: SEO/SEM, PPC, Email and Clickstream Analysis
  • Introduction to SAS Programming Concepts for Marketers
  • Data Integration, Manipulation and Querying Using SAS
  • Basic Statistical Analysis for Marketing
  • Advanced Data Mining Techinques for Marketing
  • Data Analytics, Interpretation and Reporting
In additon he is currently in the process of creating another new course titled "Experimental Design and Analysis - an Integrated Marketing Approach

Perry also received the distinction of being being named the "Outstanding NYU Master's Faculty." University officials award this honor to the faculty member that has performed at a level above and beyond the standard of quality by providing exceptional academic services to both the students and the program.

Rhonda Knehans Drake, President, Drake Direct also teaches at New York University in the Master of Science in Direct Marketing Communications program since Fall 2000, teaching Statistics for Direct Marketers. Among the topics Rhonda emphasizes in this course are proper sampling techniques and the various ways marketers should design and analyze marketing tests.

This unique and highly successful NYU program requires students to complete 42 credits of graduate education chosen from required foundation and core competency courses, a group of electives, and the final Master's Project.

  • To discuss how our customized training programs can help your organization, contact us for a no ogligation consultation.


  • Drake Direct, 225 East 46th Street, Penthouse D, New York, NY 10017, Phone: (212) 759-1225 Fax: (212) 759-9756