Database Marketing Consulting - Database Marketing Consultants - Database Marketing Analysts

Customer Intelligence
Analytics is both our passion and our skill at Drake Direct. Our strategic consulting services result from years of industry experience. We help our clients achieve the best and most profitable relationship with their customers both on and off line by customizing, creating and delivering customer information management systems. We provide support in the areas of database segmentation, customer segmentation, response models, renewal models, database clustering, data mining analysis, attrition models, conversion models, database analysis, retention models, payment models, acquisition models, campaign strategy and marketing test design to name a few. We constantly exceed our clients’ expectations by...

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Training Excellence
Drake Direct is an expert in training marketing staff on best practices regarding database applications and usage. We have trained some of the largest organizations in database applications, test design and analysis techniques. We currently provide many training programs through New York University exclusively.

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Achieving Success: A Publishing Case Study
On average, most magazines find that their subscribers renew at profitable rates. However, there is always room for optimization. Models can be leveraged among those subscriber segments which are underperforming compared to the average. In a subscription marketing business model, key segmentation variables are subscriber lifestage (number of contracts) and source (prior and original). For circulation marketers, it is imperative to understand both source and lifestage, not just source alone because gaining that first renewal is a huge step toward a long and profitable relationship with the subscriber.

Learn how a major publisher increased the effectivenss of their renewal program through modeling opportunites

Demystifying Databases
Thinking of building a database? The point at which you find yourself asking “Do we need a database” often comes up in companies that want to track and use customer information for marketing purposes. One main concern shared by most companies is “Will this database really achieve a profit?” Our approach to evaluating this need is holistic, examining everything from key profit drivers to database users and their respective needs. Important consideration is also given to reasons to build the database, as well as dashboards and other tools required for measuring success. See our approach, as well as common pitfalls to avoid when building a marketing database or data warehouse.

Demystifying Databases - Download the free article now!