Data Analytics is a passion and skill at Drake Direct. Our strategic consulting services result from years of industry experience from some of the best marketers and pioneers. We help our clients achieve the best and most profitable relationship with their customers both on and off line by customizing, creating and delivering customer information management systems. We provide support in the areas of customer segmentation, response and attrition modeling, lifetime value analysis, ROI analysis, campaign strategy and management, web analytics including Google Analytics and Omniture, social analytics and marketing test design and analysis.
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The data scientists at Drake Direct average 25 years of experience in the management and usage of customer data in the corporate sector. This small and boutique agency, located in the heart of New York City has worked with some of the world's largest direct marketing firms. View More »
Web Analytics Highlighted as Best by TONY.
Perry Drake's NYU "Web Analytics" class was listed in August of 2011 by Time Out Magazine as one of the top four classes to take in the "online learning space. More »
Perry Receives Outstanding Teaching Award..
Perry Drake receives the "Award for Outstanding Service" on February 9, 2011 from NYU in appreciation for effective and continuing contributions to the goals and purposes of the School and University. To learn more about our NYU programs click here
The Force That Facebook Is
A new Whitepaper by Drake Direct seeks to determine the value of Facebook
in response to their pending IPO by assessing past and current financial and user data trends along with future opportunities.
You can download this 20 page report in pdf file format absolutley free by
clicking here
Drake Holds Adobe Educational Webinar on the Data Revolution
Perry Drake was invited by
Adobe to hold a webinar discussing the impact that the swell of marketing Data is having on current university
marketing programs and curriculum. Perry discusses how NYu's digital marketing programs provides relevant content and techniques
for students helping them prepare for the new roles thate are emerging. To view this webinar click
here
We offer plenty of free resources to industry professionals including white papers, presentations, articles, analysis writeups, how to videos and free software. Take a look at just a few.
Take control of your testing plans with the help of the Plan-layzer. This excel based tool helps you build a successful test plan and determine winners. Additional "How-To" videos and writeups are also provided in the resources section.
In this 5 minute Webinar Perry discusses how to effectively and safely use metrics from Alexa and other tools to do competitive analysis. Other how to videos can be found on his YouTube Channel.
The definitive marketing data analytics books available today. Used throughout many universities within marketing data analytics programs including NYU. This book also discusses multivariate and factorial test design.