Database Marketing Consulting - Database Marketing Consultants - Database Marketing Analysts

Customer Intelligence
Analytics forms the backbone of what we do at Drake Direct. Our strategic consulting services are a result of years of industry experience. We create and deliver customer information management solutions that enable our clients to build the best and most profitable relationship with their customers. We provide support in the areas of database marketing consulting, marketing database management, search engine marketing consulting, acquisition modeling, attrition modeling, campaign management, customer file segmentation, customer lifetime value and database consulting to name a few. We constantly exceed our clients expectations by...

Learn more about Drake Direct

Training Excellence
Drake Direct is an expert in training marketing staff on best practices regarding database applications and usage. We have trained some of the largest organizations in database applications, test design and analysis techniques. We are closely aligned with NYU (New York University), Baurch College, Western Connecticut State University and Mercy College.

Learn more about our training credentials

Achieving Success: A Publishing Case Study
In aggregate most magazines find that their subsribers renew at profitable rates. However, models can be leveraged among those subscriber segements which are underperforming relative to the average. In a subscription marketing business model, key segmentation variables are subscriber lifestage (number of contracts) and source (prior and original). For circulation marketers, understanding source alone is not enough. You must also understand the lifestage. And gaining that first renewal is a huge step toward a long and profitable relationship with the subscriber.

Learn how a major publisher increased the effectivenss of their renewal program through modeling opportunites

Getting More Out Of Your Testing Programs: A DMA Presentation
A/B split and multivariate testing is the foundation upon which we build and grow a direct marketing business on and off line. With a database, names can be selected for certain treatments. Then assessments on customers reactions to these treatments can be conducted. Based on these results in conjunction with marketing cost and revenue figures the most profitable decision can be made. Without knowledge of proper test planning and analysis, one is not in the strongest position to grow his/her business.

Learn the six secrets of test design to help maximize the value of your testing program